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Amazon Tax Central
Tax Central is a series of animated videos that were created to drive traffic to Amazon's Tax Central home page. Each video was created to target a specific demographic through social media and ad pre-roll, with the goal being that the users would share the video and visit the page. Because each video is 15 seconds long, the major challenge was to create a fun, engaging story that would be relatable, and solve a problem for the viewer: getting your taxes done!