








This is the styleguide for "Felix", an internal, Amazon illustration and animation program. I created this styleguide to help illustrators understand how to design and prepare their art for animation within the program. Along with the styleguide, I also established the art style, the font, the delivery process, palette, etc. The program is a massive success, and the framework of the process is being used throughout the company to help streamline animations and live-action videos alike.